5 Women You Need to Know in the World of XR

We know that the majority of ІТ employees are men, and women are still forming a minority. According to Zippia, only 34.4% of women make up the labor force in US tech companies like Amazon, Apple, Facebook, Google та Microsoft. This is due to gender stereotypes about ІТ as a male-dominated industry. However, these stereotypes are gradually fading away and changing in a positive direction. 

Despite the obvious sexism, modern women successfully influence ІТ industry, including extended reality and other immersive technologies. To illustrate this influence, we’ll present 5 famous women, who are ruling in XR industry.

Empowering Women in XR

In the 19th century, famous mathematician Ada Lovelace worked on Charles Babbage’s first mechanical computer and wrote the first algorithm for the machine. And in the 20th century, Austrian-Ukrainian-born Hollywood actress Hedy Lamarr, along with composer George Antheil, pioneered an Allies torpedoes radio system during World War 2. It became a prototype for modern wireless technologies, like Bluetooth, GPS, and Wi-Fi.

Get ready for more information about outstanding women that became the next Ada Lovelace and Hedy Lamarr in modern XR technologies. 

2018-Keynote-Nonny-de-la-Pena-by-Mike-Jordan-Getty

Image: SXSW

Nonny de la Pena, Godmother of VR

Nonny de la Pena was awarded the title “The Godmother of virtual reality” by top online media like Forbes, The Guardian, and Engadget. She’s a journalist, VR documentaries director, and the founder and CEO of Emblematic Group, which develops VR/AR/MR content.

The greatest merit of de la Pena is that she invented immersive journalism. Nonny de la Pena showcased her first VR documentary, The Hunger in Los Angeles, in the Sundance movie festival, back in 2012. You can read more about de la Pena’s most famous works in our previous article about VR in journalism.

In March 2022, de la Pena was one of the 16 Legacy Peabody Awards recipients for her work and influence in modern journalism. In her acceptance speech, she reminded about the importance of immersive technologies and what advantages they offer to modern journalism, using her joint project with Frontline After Solitary as an example. The VR experience is based on the true story of Kenny Moore, who spent many years in a solitary confinement cell in the Maine State Prison.

“When we did a piece in solitary confinement with Frontline, we did scanning of an actual solitary confinement cell. Well, now you’re in that cell. You’re in that room. And it has a real different effect on your entire body and your sense of, “Oh my God. Now I understand why solitary confinement is so cruel and unnecessary”. And you just can’t get that feeling reading about it or looking at pictures.”

De la Pena’s accounts in social media: 

helenphoto

Image: LinkedIn

Dr. Helen Papagiannis, Experienced AR Expert

Dr. Helen Papagiannis works in augmented reality field for 17 years. Papagiannis is a founder of XR Goes Pop, which produced immersive content for many top brands including Louis Vuitton, Adobe, Mugler, Amazon, and many more. Particularly, they designed VR showroom for Bailmain, where you can see virtual clothes and accessories from a cruise collection on digital models, plus behind the scene videos.

Virtual try-on and shops are successfully applied by fashion brands, because they allow a customer to try on digital clothes before buying real one. You can read more about it here

Doctor Papagiannis constantly gives her TED Talks and also publishes her researches for well-respected media like Harvard Business Review, The Mandarine, Fast Company, etc.

In 2017, the scientist and developer published a book called Augmented Human. According to Book Authority, it is considered to be the best book about augmented reality ever released. Stefan Sagmeister, designer, and co-founder at Sagmeister & Walsh Inc, thinks Augmented Human is the most useful and complete augmented reality guide, that contains new information about the technology, methods, and practices, that can be used in work. 

Dr. Papagiannis’s accounts in social media:

1__Bf3kGYxRNAvO8vUZfeAyw

Image: Medium

Christina Heller, Trailblazer of Extended Reality

Christina Heller has 15 years of experience in XR. Huffington Post included her in the top 5 of the most influential women who are changing VR.

Heller is a founder and CEO of Metastage, that develops XR content for various purposes: VR games, AR advertisements, MR astronaut training, etc. Since 2018, Metastage has collaborated with more than 200 companies including H&M, Coca-Cola, AT&T, NASA, and worked with famous pop artists like Ava Max and Charli XCX. 

Speaking about Heller herself, before Metastage she had worked in VR Playhouse, which immersive content was showcased at Cannes Film Festival, Sundance, and South by Southwest. 

Under Christina Heller leadership, Metastage extended reality content was widely acclaimed and received many awards and nominations, including two Emmy nominations. Moreover, Metastage is the first US company, that officially started using Microsoft Mixed Reality Capture. This technology provides photorealistic graphics of digital models, using special cameras. And these cameras capture a human movement in a special room, where XR content is superimposed.

“It takes human performances, and what I like about it most is that it captures the essence of that performance in all of its sort of fluid glory, including clothing as well, said Heller. And so every sort of crease in every fold of what people are wearing comes across. You get these human performances that retain their souls. There is no uncanny valley with volumetric capture.” 

Christina Heller’s researches were published in “Handbook of Research on the Global Impacts and Roles of Immersive Media” and “What is Augmented Reality? Everything You Wanted to Know Featuring Exclusive Interviews with Leaders of the AR Industry” (both 2019). 

Heller accounts in social media: 

FOJcPTvVkAQoBxd

Image: Twitter

Kavya Pearlman, Cyber Guardian 

Kavya Pearlman is called “The Cyber Guardian” and she is a pioneer in private data security with the use of immersive technologies, like metaverse. For three years in a row, from 2018 to 2020, and also in 2022, Kavya Pearlman was included in the top 20 Cybersafety influencers.

Pearlman is a founder and CEO of XR Safety Initiative, a non-profit company that develops privacy frameworks and standards of cybersecurity in XR. 

Pearlman worked as a head of security for the oldest virtual world, Second Life. Basically, Kavya Pearlman was the first person who started considering ethical rules, data security, and psychology implications in the game and researched how bullying in VR can affect person’s mental state. 

During The US Presidental election in 2016, Pearlman worked with Facebook as an advisor on third-party security risks, brought by companies and private users.

Kavya Pearlman is a regular member of the Global Coalition for Digital Safety and is a part of Metaverse Initiative on World Economical Forum, representing XR Safety Initiative. 

Pearlman accounts in social media: 

Cathy-Hackl-speaker-metaverso-conferencias-e1668512873206

Image: BCC

Cathy Hackl, Godmother of Metaverse

In the immersive technologies world, Cathy Hackl is known as “the godmother of the metaverse”. Hackl is a futurologist and Web 3.0 strategist that collaborates with numerous leading companies on metaverse development, virtual fashions, and NFT. For the last two years, Big Thinker has been including Cathy Hackle in the top 10 of the most influential women in tech. 

Cathy Hackl is also a co-founder and the head of the metaverse department in Journey. The company works with such big names as Walmart, Procter & Gamble, HBO Max, Pepsico and so on. One of its latest use cases are Roblox VR platforms Walmart Land and Walmart’s Universe of Play. In these platforms, players pass through different challenges, collect virtual merchandise, and interact with the environment. 

Moreover, the futurologist and the metaverse specialist publishes science and analytic articles for top media, like 60 Minutes+, WSJ, WIRED, and Forbes. 

Hackl also wrote four books about business in the metaverse and the technology development. The latest book, Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era, was published in January this year. On Amazon, the book has the highest rating — 5 stars out of 5. The book describes the metaverse concept at a very understandable and detailed level and is itself a quick read. 

Hackl accounts in social media:

 

Qualium Systems appreciates inclusion and respects contributions made by women in XR, metaverse, and other immersive technologies every day. Moreover, our co-founder and CEO Olga Kryvchenko has been working in the IT field for 17 years already.  

photo_2023-03-07_13-05-43

“It’s important for women to work in tech industries, and particularly in Immersive Tech, because it helps break down barriers and empowers women to pursue careers in fields that may have traditionally been male-dominated”, said Kryvchenko. “When women have more representation in tech, it creates a more welcoming and inclusive environment for future generations of women in the industry. Additionally, having a diverse workforce leads to better decision-making, as different perspectives and experiences are taken into account, ultimately resulting in better products and services for everyone.”

Latest Articles

From Pain Relief to Rehabilitation: A Portrait of VR Therapeutics in 2026
May 27, 2026
From Pain Relief to Rehabilitation: A Portrait of VR Therapeutics in 2026

VR therapeutics is becoming a real category of reimbursable medicine. It now has FDA authorization pathways, dedicated billing codes, and growing support from commercial insurers. This shift didn’t happen overnight. It has built up over several years through a series of regulatory, clinical, and commercial milestones that together make 2026 a turning point for the industry. The market is starting to reflect that. Estimates vary by methodology, but SNS Insider projects the broader VR healthcare market to grow from $4.27B in 2024 to $46.4B by 2032 (a 33% CAGR). VR telerehabilitation alone is projected to grow from $1.2B in 2026 to $2.67B by 2030, a 22% CAGR that captures the segment this article focuses on. Three moments tell the story of how we got here. 2021: The first prescription VR therapy gets FDA cleared. AppliedVR’s RelieVRx became the first VR product authorized as a prescription medical device in the US. 2023: Medicare opens the reimbursement door. Centers for Medicare and Medicaid Services created the first VR-specific billing code, placing prescription VR into the Durable Medical Equipment category. The practical effect: doctors gained a way to prescribe VR therapy, and insurers gained a code to pay against. 2025: Commercial insurers begin following Medicare’s lead. In September, Cigna became one of the first major commercial payers to cover FDA-approved digital therapeutics. In this article, we’ll walk through six therapeutic domains where that infrastructure is taking shape. Each has its own clinical logic, its own leading players, and its own path to scale.  Market architecture Before we walk through the six therapeutic domains, it’s worth understanding the shape of the market they sit inside: what’s growing, where the money is concentrated, and what changed structurally between 2023 and 2025 to make any of this viable. Where therapy and rehab sits inside VR healthcare VR healthcare as a whole spans everything from surgical training simulators to anatomical education tools. But within that broader market, VR therapeutics and rehabilitation is the fastest-growing application segment, and it’s also where regulatory and reimbursement infrastructure is forming most actively. Inside therapy-and-rehab itself, two sub-segments are consistently identified by independent market research as the fastest-growing: pain management and mental health therapy. Both have something the other categories don’t yet: FDA-cleared products in the market, peer-reviewed efficacy data, and at least nascent reimbursement pathways. Geographically, the market is concentrated in two regions for very different reasons. North America is leading adoption mainly because the FDA has started approving prescription VR therapies, and dedicated billing codes now allow healthcare providers to get reimbursed for using them. Europe is catching up via different infrastructure, particularly Germany’s DiGA framework, which provides a parallel route to physician prescription and statutory health insurance coverage. France’s PECAN and the UK’s DTAC are developing in a similar direction. The pattern is clear: once regulators create a formal pathway, companies and investment tend to follow. What the hardware cycle unlocked The clinical use cases for VR therapy didn’t really change between 2020 and 2025. What changed is that the hardware finally became viable for the business models the clinical work demanded. Consumer-grade standalone headsets brought the price floor down to where at-home prescription models work. Meta Quest 3, Meta Quest 3S, and Pico 4 helped bring standalone VR headsets to more affordable consumer price levels—an important step for prescription VR therapies that patients are expected to use at home. RelieVRx, for example, is a self-administered program delivered to patients in their living rooms; that model is described in detail in MDIC’s case study of the product. Major headset manufacturers are doubling down on healthcare partnerships rather than building healthcare-specific hardware. A useful signal here is HTC VIVE’s April 2025 expansion with Mynd Immersive, Select Rehabilitation, and AT&T into more than 150 US senior living communities—the largest deployment of immersive therapeutics into senior care to date. The interesting strategic detail isn’t the size of the rollout but its structure: a hardware OEM (HTC), a content/care platform (Mynd), a clinical services partner (Select Rehab), and a connectivity provider (AT&T). That’s the four-party stack that scaled clinical VR is going to require, and partnerships like this one are essentially templates that the rest of the industry will be copying. Body: pain & physical rehab 1. Pain management Pain is the single largest unmet need in clinical medicine. In the United States alone, roughly 50 million adults live with chronic pain, and the toolkit physicians have to treat it is uncomfortably narrow: opioids carry addiction risk, non-opioid pharmaceuticals are inconsistently effective, and behavioral therapies are scarce and slow. Procedural pain is its own category, often managed with anesthesia or sedation, which adds cost, risk, and recovery time. This is the gap VR fills. The clinical evidence for VR as a pain intervention rests on two well-documented neurological mechanisms. The first is gate control theory: pain signals traveling up the spinal cord compete with other sensory inputs for processing capacity, and immersive visual and auditory stimulation can effectively crowd them out before they reach the brain as pain. The second is cognitive load: a fully immersive VR experience occupies enough of that capacity to leave less available for processing pain as pain. Together, these mechanisms make VR more than just a distraction. They turn it into a real neurological intervention, which helps explain why VR can reduce pain in clinical settings where simpler distractions like music or conversation often cannot. There are two distinct applications emerging from this. The first is procedural pain, where Medtronic provides the clearest commercial example. Medtronic’s VR solution makes office hysteroscopy more comfortable by immersing the patient in a virtual environment during the procedure. According to Medtronic, the immersive sedation-analgesia content reduces patient anxiety and decreases pain-related brain activity. The second application is chronic pain. RelieVRx, which we talked about above, is a shining example, receiving Breakthrough Device Designation and De Novo authorization specifically for chronic lower back pain. A regulatory pathway the AppliedVR team has documented in detail in the peer-reviewed literature. The clinical data behind…

Digital Twins for Digital Transformation Strategy in the Industrial Sector
April 22, 2026
Digital Twins for Industry 5.0 Transformation Strategy

Industrial digital transformation is no longer just about automation or collecting data. More and more, it comes down to having a live, accurate digital representation of what is actually happening across physical operations. That is what a digital twin does: it creates a virtual model of a machine, a production line, or an entire facility, and keeps it synchronized with real-world data in real time. This makes it more than a visualization tool. It becomes a working instrument for a variety of industrial applications: simulations, predictive maintenance, monitoring and analytics, process and operational optimization, quality control, worker enablement, EHS solutions, and faster decision-making. Industrial Extended Reality (XR) and immersive technologies are entering their second wave of adoption. While the first wave was shaped mainly by experimentation with XR, the current stage is enabled by mature hardware and significantly stronger digital capabilities, allowing organizations to realize the true value of VR and AR in practical, scalable ways. In parallel, digital transformation is shifting from the automation-led, low-human-involvement logic of Industry 4.0 toward a human-centric model built on human-machine collaboration and co-piloting in Industry 5.0. Industry is adopting Extended Reality (XR) faster than any other sector. Manufacturing and industrial operations accounted for 35.1% of the global digital twin market in 2025. More than half of companies using digital twins report profitability increases of over 20%, and Gartner predicts that by 2027, 40% of large industrial companies will use the technology, resulting in increased revenue. The market overall is projected to grow from $49.2 billion in 2026 to $228.46 billion by 2031. These numbers show that digital twins become a core part of how industrial companies compete and operate. In this article, we look at the specific areas where digital twins create the most value in the industrial sector today, walk through real-world cases from companies already using them at scale, and discuss where the technology is headed next. Why Digital Twins are more than virtual models The role of digital twins has broadened significantly, now covering simulation, planning, operations, and essential 3D visualization needs. As a strategic capability, the digital twin helps organizations understand the present state of assets and systems, anticipate what comes next, and make more precise, informed decisions. This is what separates them from the technologies they are often confused with. A 3D model is static and disconnected from physical reality. A simulation runs defined scenarios but doesn’t update as circumstances change. BIM captures asset properties at a point in time—valuable, but not dynamic. A digital twin does all three, continuously. Let’s look at how this works from a technological perspective. The technology stack behind the intelligence Within the virtual model, three interconnected layers work together.  The first is the data storage and processing layer, responsible for ingesting, organizing, and structuring incoming data streams. IoT sensors and edge devices form the foundation of data acquisition, continuously capturing physical parameters: temperature, vibration, pressure, energy consumption, throughput. This data moves through real-time pipelines into processing environments. The second is the analytics and AI layer, which interprets this data by detecting anomalies, identifying patterns, generating forecasts, and providing recommendations to guide operational decisions.  The third is the visualization and interface layer, translating these insights into clear, actionable formats: dashboards, alerts, or interactive simulations, that engineers, operators, and executives can easily use. A digital twin also integrates with the broader enterprise ecosystem, including engineering documentation, GIS platforms, maintenance systems, financial tools, and business networks. The result is a closed loop of intelligence. Physical reality continuously updates the virtual mode → the model generates insights → and those insights guide decisions that impact the physical system. Types of digital twins Depending on the level of detail and the specific operational goals, a digital twin can focus on a single component, a complete asset, an entire system, or even a full process. Recognizing these distinctions helps organizations select the right model for each use case. A component twin represents a single element (a pump, a bearing, a sensor) and is primarily used for granular condition monitoring and early failure detection.  An asset twin integrates multiple components into a unified model of a complete physical asset, such as a machine or a turbine, enabling a more comprehensive view of performance and interdependencies.  A system twin extends this further, representing how multiple assets interact within a broader operational environment (a production line, a power grid, or a supply chain node).  A process twin models entire workflows and decision sequences, making it possible to trace how disruptions, inefficiencies, or interventions propagate across an organization. In real-world deployments, these levels are layered: component twins feed into asset twins, which feed into system and process twins. This nested setup mirrors actual operational complexity and enables insights at any level, from individual parts to entire workflows. Where digital twins create the most industrial value Below, we break down the use cases where digital twins are generating the most value in the industrial sector today. Predictive maintenance and asset reliability Unplanned equipment downtime remains one of the most costly scenarios for any industrial enterprise. When a critical asset fails unexpectedly, the company loses not only on repairs but also on production chain disruptions, logistical failures, and reputational risks. This is why predictive maintenance powered by digital twins has become one of the most mature and economically justified applications of the technology. The traditional approach to maintenance operates on two models: reactive (repair after failure) or scheduled preventive (servicing on a fixed schedule, regardless of the actual condition of the equipment). Both models are inefficient. The first leads to emergency shutdowns, while the second results in excessive spending on servicing components that still have significant remaining life. The digital twin changes this paradigm. It creates a virtual copy of a physical asset that continuously receives sensor data and updates in real time. Through machine learning algorithms, the system analyzes wear patterns, compares current conditions against historical data, and predicts the moment when a component will reach a critical state. This enables maintenance to…

April 2, 2026
Quality and Security You Can Trust, Proven Again: Qualium Renews ISO 27001 and 9001 Certifications

More than 2 years ago, we initiated a focused effort to elevate our security and quality frameworks. Our objective wasn’t just to satisfy standards – it was to make security an integral part of our operations, from daily workflows to strategic decisions. Leading the initiative, Dmytro Stetsenko, Co-founder and CTO at Qualium Systems, stepped up to lead the audit internally, ensuring completion of formal ISO 9001 & 27001 auditor training and reinforcing our internal capabilities. In the months that followed, he partnered with compliance experts and process owners to enhance key operational workflows – from asset management and physical security to HR governance, risk management and business continuity. As Dmytro highlights: “The most significant transformation is in risk awareness. We didn’t just offer new controls, we fundamentally redefined how risks are identified, evaluated and addressed across a company.” Last month we successfully renewed both certifications, involving three-phase audits: an internal review, followed by evaluations from both our ISO 9001 auditor and a dedicated ISO/IEC 27001 audit team, with oversight from an accreditation officer to ensure additional scrutiny. Turning Security into Resilience: How We Built Stronger Quality and Security Frameworks As regulatory pressure intensifies across healthcare, finance and other data-sensitive industries, organizations are expected to demonstrate not only innovation but also measurable control over quality, security, and risk. This year we successfully reaffirmed its compliance with ISO 9001 and ISO/IEC 27001 standards, reinforcing our position as a trusted technology partner operating at the highest levels of operational excellence and information security. As Dmytro Stetsenko explains: “Regulatory pressure from frameworks like DORA and NIS2 continues to grow and compliance is becoming increasingly complex, demanding more resources. Our ISO 27001 certification in particular simplifies that landscape for our clients – reducing audit friction, accelerating approvals, and ensuring a consistently high standard of security.” Global frameworks such as DORA and NIS2 are reshaping expectations around cybersecurity, resilience, and governance. For companies operating in regulated environments, compliance is no longer optional – it is foundational. Qualium Systems ISO certifications provide a structured, internationally recognized framework that directly supports these evolving requirements: ISO/IEC 27001 ensures a mature Information Security Management System (ISMS), safeguarding data confidentiality, integrity, and availability ISO 9001 establishes a robust Quality Management System (QMS), focused on consistency, performance, and continuous improvement Together, these standards create a unified operating model where security and quality are embedded into every process, not treated as separate functions. Coded Harder, Built Better, Run Faster, Secured Stronger: What ISO Means for Everyday Quality and Security Rather than treating certification as a one-time milestone, Qualium Systems approaches ISO standards as a continuous discipline. The 2026 renewal reflects a deeper evolution of internal systems, including: ● Advanced risk management practices integrated across delivery, infrastructure, and operations ● Role-based access controls and data governance models aligned with modern security expectations ● Enhanced business continuity and resilience planning, ensuring stability under disruption ● Process optimization frameworks that improve delivery speed without compromising quality This systemic approach allows clients to operate with greater confidence, reducing audit friction, accelerating approvals, and ensuring readiness for increasingly complex regulatory environments. What It Means for our Clients For organizations in healthcare, fintech, and other compliance-driven sectors, working with a certified partner is no longer a preference — it is a requirement. Qualium Systems ISO 9001 and ISO/IEC 27001 certifications translate into tangible business value: ● Reduced compliance burden across regulatory frameworks ● Lower operational and cybersecurity risk exposure ● Predictable, high-quality delivery outcomes ● Faster alignment with enterprise procurement and audit requirements In practice, this means clients can focus on innovation and growth – while relying on a partner whose processes are already aligned with global best practices. What Comes Next: Beyond Compliance The 2026 certification milestone is not an endpoint, but part of a broader strategy to continuously elevate standards across delivery. As regulatory expectations continue to evolve, we are actively expanding our compliance framework to better support clients in highly regulated industries, particularly healthcare. This includes advancing our alignment with GDPR requirements and progressing toward HIPAA readiness, further strengthening our ability to manage sensitive data in complex regulatory environments. By combining deep technical expertise with certified operational frameworks, the company continues to bridge the gap between cutting-edge technology and enterprise-grade reliability. As Dmytro notes: “This certification reflects our long-term commitment to helping clients navigate the most demanding regulatory environments with confidence. While we continue to expand our compliance capabilities, advancing toward GDPR and HIPAA readiness for healthcare-focused solutions.”



Let's discuss your ideas

Contact us